About African Pride

We use our experience to create yours

Why Travel with African Pride?

Choosing a holiday to Africa may be the realisation of a lifelong dream, a celebration of a milestone birthday, anniversary or honeymoon, the chance to explore somewhere else on a bucket list, or revisit somewhere that reinvigorates and rejuvenates the soul. Whichever it is, we’re sure the experiences and memories that are unique to a holiday in Africa won’t disappoint.

We apply our extensive knowledge and enthusiasm to craft personalised itineraries to deliver the ideal holiday to Africa. We believe its mix of scenery, people, accommodation, food and of course nature, provide the visitor with something unique, almost spiritual.

Knowledge & Experience

Your choice of holiday and safari to Africa & the Indian Ocean will be just that – unique to you. Using our extensive knowledge, experience and passion for Africa built up over many years, we are perfectly placed to tailor your perfect holiday. Our team visits Africa many times each year, ensuring that our knowledge is always up to date on our long-established favourites and the newer entrants offering a different look and feel. We have won awards - for the quality of the product we offer, the personalised service we deliver and are highly respected for the knowledge we share.

Tailor Made for You

All of our holidays are personally designed for you. In doing so, most of our itineraries allow you to choose your standard of hotel, guest house or lodge, and to mix and match from our selected properties as you prefer. We will use our experience and impartiality to craft a holiday that suits you perfectly. To do this well, we like to talk to you or your travel agent in depth, to fully understand what you want from your holiday, what you like and what your preferences and expectations are.

Delivering the Best Value for Money

While we appreciate it is useful to understand if a holiday is within your budget, prices change all the time with exchange rates, special offers from accommodation, airline offers and other factors. On the day we start to prepare your holiday, we will use the latest deals and offers available to provide you with the very best price for your holiday. This ensures that you are getting the very best value for money. We have access to hotel special offers, great airfares with leading airlines and are a British Airways Appointed Operator.

Award Winners

Not wishing to blow our own trumpets, but we are very proud of our track record in receiving awards, the most recent of which are the Selling Travel 'Best Tour Operator to Africa 2018 and 2019' (a title we also won in 2016 and 2012), the SATOA 'Best Tour Operator Selling to the Trade 2015' and the Travel Bulletin 'Star Specialist Operator to Africa 2012'.  We are also delighted to have been the only exclusively African specialist to have been nominated for the Travel Weekly Globe Award for 'Best Long-Haul Operator' 2014.

Well, now that you know us a little better why not take a look around and maybe give us a call or contact your local travel agent. We'd love to hear from you.

Tel: 01904 619428 or email admin@african-pride.co.uk

AITO Membership

African Pride is proud to be a member of AITO (www.aito.com) . AITO is the Association for independent and specialist holiday companies. Member companies, usually owner-managed, strive to create overseas holidays with high levels of professionalism and a shared concern for quality and personal service. The Association encourages the highest standards in all aspects of tour operating.

Exclusive Membership:

AITO sets criteria regarding ownership, finance and quality which must be satisfied before new companies are admitted to membership. All members are required to adhere to a Code of Business Practice which encourages high operational standards and conduct.

Financial Security:

An AITO member is required to arrange financial protection for all holidays and other arrangements (including accommodation only) booked by customers with the member under the AITO logo. This financial protection applies to customers who are resident in the UK at the time of booking and to most overseas customers who have booked directly with the member. In doing so, the member must comply with UK Government regulations. Members are required to submit details of their financial protection arrangements to AITO on a regular basis.

Accurate brochures and websites:

All members do their utmost to ensure that all their brochures and other publications, print or electronic, clearly and accurately describe the holidays and services offered.

Professional service and continual improvements:

All members are committed to high standards of service and believe in regular and thorough training of employees. Members continually seek to review and improve their holidays. They listen to their customers and always welcome suggestions for improving standards.

Monitoring standards:

AITO endeavours to monitor quality standards regularly. All customers should receive a post-holiday questionnaire from their tour operator, the results of which are scrutinised by the Association.

In addition, customers can leave detailed feedback, accessible from the homepage of this website, or via a direct link supplied by their AITO tour operator, about their holiday.

Sustainable tourism:

All members acknowledge the importance of AITOs Sustainable Tourism guidelines, which recognise the social, economic and environmental responsibilities of tour operating. Those demonstrating their achievements beyond the pure acceptance of this principle are recognised by the award of 2 to 5 star status.

Customer relations:

All members endeavour to deal swiftly and fairly with any issues their customers may raise. In the unlikely event that a dispute between an AITO member and a customer cannot be settled amicably, AITO's low-cost Independent Dispute Settlement Service may be called upon by either side to bring the matter to a speedy and acceptable conclusion.

ATTA Membership

African Pride are a member of ATTA®, a trade association representing tour operators, travel agents, destination management companies, representation companies, hotels and lodges, attractions, professionals, tourist offices, government organisations and advisors working in the African Travel & Tourism Sector. It's members strive to create and provide holidays with high levels of professionalism and a shared concern for quality and personal service. The Association encourages the highest standards in all aspects of their work.  ATTA® represents members' interests to Government, industry, consumers and the media.

Foreign Office

The Foreign, Commonwealth & Development Office (FCDO) issues travel advice on destinations, which includes information on passports, visas, health, safety and security. We urge you to visit their website before deciding to travel.

Your security & protection

The air holidays and flights shown are ATOL protected by the Civil Aviation Authority (CAA) under ATOL number 11344.  For holidays which do not include travel by air, your financial protection is administered by the Association of British Travel Agents (ABTA) under membership number W156X.

In the unlikely event of our insolvency, the CAA and/or ABTA will ensure that you are not stranded abroad and will arrange to refund any money you have paid to us for an advance booking.  ABTA members help holidaymakers get the most from their travel arrangements and assist them in the unlikely event that things do not go according to plan. Under the ABTA Code of Conduct, we maintain a high standard of service to our clients. To check our ABTA membership please click here and for more details of your financial protection please click here.

All the flights and flight inclusive holidays on this website are financially protected by the ATOL scheme.  When you pay you will be supplied with an ATOL Certificate.  Please ask for it and ensure that everything you booked (flights, hotels and other services) is listed on it.  Please see our booking conditions for further information or for more information about financial protection and the ATOL Certificate go to: www.atol.org.uk/ATOLCertificate

African Pride is a trading division of The Knavesmire Travel Group Ltd, 8th Floor, Becket House, 36 Old Jewry, London, EC2R 8DD. Registered in England & Wales under 10863911.